A note for equipment dealers and distributors
Your products are too configurable for a normal shopping cart.
If you sell complex, high-value equipment, machines with options and gradients of pricing, a fixed-price checkout can’t express it, so quoting falls to phone, email, and your salespeople farming their inboxes for leads. We turn your website into a self-serve quote builder where buyers spec exactly what they need and your team gets a structured quote, then wire it into your CRM. No pitch and no pressure: tell us what you sell and we’ll tell you straight whether we can help.
We turned a shopping cart into a quote builder for a commercial laundry equipment distributor that has sold since 1976, so buyers spec complex machines themselves and the sales team gets one structured, line-itemed quote instead of an inbox full of one-off emails.
Real operators who run their sales on systems we built
Does this sound like you?
The reasons dealers call us
- Your products have so many options and pricing gradients that a fixed-price cart can’t express them
- Quoting happens by phone and email, and your salespeople are farming their inboxes for leads
- Customers can’t get a number on their own, so some give up before they ever reach you
- Quotes don’t flow into your CRM, so the pipeline has holes in it
- You want quoting built into your site, not bolted on as an afterthought
Nod at two of these and we should talk.
What we do
Turn your site into a quoting engine
A self-serve quote builder
Buyers spec the exact equipment and quantities they need and submit one structured quote request, instead of a fixed-price cart that can’t handle real configuration.
Wired into your CRM
Every quote flows to the right salesperson and into your CRM, so leads stop dying in a shared inbox and your pipeline is actually complete.
Built right and kept running
A site your team can manage, on solid engineering, with one accountable team to fix what breaks and add what you need.
Real clients, real reviews
What they say after the work is done
“One of the custom plugins they built has been a game changer. It streamlined our internal operations, improved our sales tracking and reporting, and even helped us book more rentals. The entire team has been knowledgeable, responsive, and easy to work with throughout every project.”
“They took the initiative to learn our systems, which was not a simple task. If you run a real business behind your website and you need someone who can build it, connect it, and keep it running, I’d recommend them without hesitation.”
Fair questions
The questions you’re probably asking
Why are you reaching out to me?
Because we build quote and sales tools for dealers who sell complex, configurable equipment, and we think we might be able to help with yours. There’s no obligation. If we’re not a fit, we’ll tell you.
Who is Novatorius?
A small, senior firm led by its founder, Alex Standiford, based in the Dover and Canton, Ohio area and working with dealers and distributors anywhere. We build and run the websites and sales systems behind how companies sell. The clients above are real and named, and their reviews are real. There’s more about us on our about page.
Do we need a whole new website?
Not necessarily. Sometimes we add quoting to the site you already have; sometimes a rebuild is the better call. We tell you honestly which, and figuring that out is free.
What’s the first step?
A short, no-pressure conversation. Book a 15-minute call or send a quick note below, tell us what you sell and how you quote it today, and we’ll give you a straight read. No commitment required to start.
Start a conversation
Tell us what you sell and how you quote it.
Two easy ways to start, whichever you prefer. Grab a quick call, or just send a note and the person who’d own your build will reply, usually within a business day.
Send a quick note
A sentence or two about what you sell and how you quote it today is plenty. Real person, real reply.