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Sales-systems implementation firm

We build the systems that turn your website into how you actually sell.

Your storefront, your quote tooling, and the integrations that keep your store and CRM talking, built and run by one firm. And when you’re ready, we own the engine most firms can’t, so when a web order, a rep, a dealer, and a partner could all claim the same sale, the credit goes to whoever earned it and everyone gets paid right.

The working session

In one working session, you’ll know:

  • Whether your site is built to sell the way you actually sell, or just to look good
  • Where you’re losing orders, quotes, and leads you should be winning
  • Which fixes move the most revenue, and what they’re worth
  • Where credit goes missing once the sale happens
Free, no obligation. Paid work, if any, is scoped afterward at a fixed price.

Manufacturers and distributors who run their sales on systems we built

SolmetexSTORSquareMBSSoutheastern Laundry

The problem

Your website was never built to sell the way you actually sell.

This is not a people problem. Your site, your CRM, and your sales team were never built as one system, so complex products can’t be quoted online, buyers can’t self-serve, and the credit for a sale gets lost in the seams.

A storefront bolted to disconnected tools

The way it works now

  • Complex, configurable products can’t be bought or quoted online, so quoting runs on phone and email
  • Buyers who’d happily self-serve get stuck and call instead, or leave
  • Your website and your reps chase the same customer, and both claim the win
  • A direct order looks like it cut out the dealer, and the relationship takes the hit
  • Commissions live in a spreadsheet nobody fully trusts

One system, built to sell

The way it should work

  • Complex products sell or quote themselves online, structured and ready for your team
  • Buyers self-serve the easy orders, so your reps spend time where it counts
  • Every sale credits the right person the moment it happens
  • A direct order can still pay the dealer who would have been cut out
  • You can see where every order came from and who earned it

Built for how you actually sell

Sell more online without breaking the channel that built you

The fastest way to grow is to let the website carry more of the selling. The risk is your reps and dealers feeling cut out. We build the system that does both.

You added a direct channel

Grow direct sales without turning your reps against you.

We build the store, wire it into your ERP and CRM, and credit the rep on a direct order when they earned it, so the channel grows instead of fracturing.

  • A B2B storefront wired to your ERP and CRM
  • Reps credited for the online orders they influence
  • One commission model the field actually trusts

When you’re ready to reward the channel

The credit-and-commission engine isn’t an add-on. It’s built in.

Once your site is selling, the next question is who earned each sale. You’re hiring a firm, not licensing software. We build and run the system, and the engine that tracks who earned each sale and pays it out (Siren) deploys as part of the build. It is how we can credit a dealer on a direct sale when no off-the-shelf stack can. The system is documented and exportable, your data stays yours, and you are never locked in.

See the engine →

Proof

What changes when it’s one accountable system

“They took the initiative to learn our systems, which was not a simple task. Getting our store and our CRM talking to each other so the data flows the way it should is the kind of thing that’s easy to underestimate until it’s done right. If you run a real business behind your website, I’d recommend them without hesitation.”
T Tracey Kirkman Marketing Director, Solmetex
“One of the custom plugins they built has been a game changer. It streamlined our internal operations, improved our sales tracking and reporting, and even helped us book more portable storage rentals.”
C Courtney Thomsen Marketing & Operations, STORSquare

Start here

The build is the fix. The working session is the low-risk way in.

In a working session, a senior engineer talks through where your site is leaving revenue on the table, from what it can’t sell to where credit goes missing, and what the build should fix first. No open-ended project, no obligation.

Free, and paid work, if any, is scoped afterward at a fixed price.