Solmetex · Dental manufacturing
A multi-brand manufacturer's storefront, kept talking to its CRM and ERP
Solmetex is a dental manufacturer that sells a multi-brand catalogue through distributors and dealers. We rebuilt and stabilized its WooCommerce storefront, kept it connected to its Microsoft Dynamics 365 CRM and ERP, and built a reusable blueprint so each brand can stand up its own site.
The challenge
What stood in the way
Solmetex sells a multi-brand catalogue (Solmetex, Sterisil, DryShield, Impladent) through dental distributors and dealers, with a storefront that has to behave correctly all the way through checkout and a CRM and ERP that every order has to feed into cleanly. A rushed 2025 launch had left the store fragile: a clunky login and checkout flow, a disorganized media library, broken subscriptions and conversion tracking, and orders that had to be re-keyed by hand into the CRM. One corporate site also blurred several distinct product brands.
The approach
How we built it
- 1
Stabilized the launch, then hardened it
We re-architected a monolithic plugin into a clean core-plus-modules structure, consolidated and re-organized the media library, fixed the login and checkout flow and the subscription bugs, and added proactive error monitoring, security hardening, and written SOPs so the team can run routine updates without us.
- 2
Kept the store talking to Dynamics 365
The WooCommerce storefront stays connected to Solmetex's Microsoft Dynamics 365 CRM and ERP through a custom connector, so orders and customer accounts reach the systems of record instead of stranding between them, with the last manual step on a roadmap to automate.
- 3
Built a multi-brand blueprint
A reusable WordPress theme and hosting template lets each brand (DryShield, Sterisil, Implident) stand up its own site from one shared foundation, with a central corporate site holding the shared store, media, and accounts, instead of a full custom build every time.
The results
What changed
A reusable theme and hosting template so new brand sites launch from one shared foundation, not a custom build each time.
The storefront stays wired to Microsoft Dynamics 365 so orders and accounts reach the systems of record, with the last manual step on the roadmap to automate.
Plugin re-architecture, proactive monitoring, security hardening, and SOPs turned a fragile site into one the team trusts.
In their words
“They understand how the storefront, the customer data, and our CRM connect, and they took the initiative to learn our systems, which was not a simple task. The integration work especially, getting our store and our CRM talking to each other so the data flows the way it should, is the kind of thing that’s easy to underestimate until it’s done right. If you run a real business behind your website and you need someone who can build it, connect it, and keep it running, I’d recommend them without hesitation.”
Under the hood
The stack we wired together
This is the kind of system we build for manufacturers.
Start here
Want a system that accounts for itself like this?
It starts with a free working session, a map of where your sales go uncredited.