Quote complex products online
When your products are too complex for a fixed price.
Some products can’t live behind a normal checkout. Configurable equipment, distance-and-quantity pricing, options on options. So quoting falls to phone and email, and leads die in an inbox. We turn your site into a self-serve quote tool, so buyers spec what they need and your team gets a structured, line-itemed lead.
- Buyers configure exactly what they need
- Your real pricing logic, encoded once
- One structured quote per request
- Routed into your CRM, not an inbox
The problem
When you can’t price it online, you quote it by hand.
Quoting by phone and email
Slow, manual, and leaky
- Prospects can’t get a number on their own, so some give up before they reach you
- Salespeople farm their inboxes for leads instead of selling
- Pricing lives in a spreadsheet of exceptions nobody trusts
- Quotes get re-keyed into the CRM by hand, and some never make it
A self-serve quote tool
Structured leads, on the site
- Buyers spec exactly what they need and get an accurate quote on their own
- Every request lands as one structured, line-itemed quote
- Your real pricing logic, encoded once and applied the same way every time
- Each quote flows into your CRM, so the pipeline is complete
What we build
What we build
Self-serve quote builder
Buyers assemble the products, options, and quantities they need and submit one structured request, instead of a cart that can’t express real configuration.
Your real pricing logic
Options, tiers, volume breaks, distance or freight pricing, configurator rules: we encode the way you actually price, including the edge cases.
Wired into your CRM
Every quote flows to the right salesperson and into HubSpot or your CRM, so leads stop dying in a shared inbox.
Proof
A shopping cart turned into a quote builder
Southeastern Laundry sells commercial laundry equipment with pricing that has, in their words, n degrees of gradients. None of it fits a fixed-price cart.
We adapted WooCommerce so the cart builds a quote instead of an order. Prospects configure the machines they need and submit one structured request, while a handful of small parts stay directly purchasable.
How we deliver it
How we build it
The quote tool is the outcome. Here is the work underneath it.
Questions
Common questions
How is this different from a CPQ product like Salesforce CPQ?
A CPQ product is software you license per seat and then configure. We build the quote tool into the site you already run, shaped to your exact pricing and products, and you own it. When an off-the-shelf product genuinely fits, we will tell you.
Can it handle our pricing, which is genuinely complicated?
Usually, yes. Distance and freight pricing, options and configurators, volume tiers, and the exceptions you keep in a spreadsheet are exactly what we encode. The messier the pricing, the more a tool that gets it right is worth.
Can some products still be directly purchasable?
Yes. We build the hybrid: quote-only for the complex, configurable equipment, and a normal checkout for the parts and accessories that have a fixed price.
Start here
Stop quoting complex products by hand.
Tell us what you sell and how you quote it today, and we will tell you straight whether a quote tool fits and what it would take. The first working session is free, with no obligation.