Sales credit & commission systems
Know who earned every sale, and pay them for it.
A web order, a phone close, a rep’s deal, a partner introduction: we build the system that records who sourced and who closed each one, then calculates and pays the commission it earns, on rules your field already agreed to. No spreadsheet, no month-end argument, and we can run the close for you so it stops landing on your desk.
The problem
A comp plan is only as good as the system that runs it, and most run on a spreadsheet nobody trusts.
Credit and comp by spreadsheet
Assigned late, paid disputed
- Last-click tools that miss the rep, the phone, and the partner who sourced the deal
- Marketing and sales claiming the same revenue
- Hours every month rebuilding the same payout sheet
- Reps and partners who distrust comp because they can’t see how a number was reached
Built and run
Recorded live, paid trusted
- Every surface, online to phone to rep to partner, credited automatically
- One model everyone agreed to once, enforced every time
- Payouts computed from the attributed sales, no spreadsheet marathon
- Every payout traceable to the order that earned it, which is what kills disputes
Capabilities
What we build and run
Multi-surface credit
Web, phone, rep, dealer, and partner orders all recorded against one customer record, and carried back to the source the deal came in with, so the closed dollar keeps its origin instead of logging as “direct.”
A credit model you own
Rule-based credit with the windows you set, so a partner who introduced a deal still gets credited when it closes weeks later. The rules are explicit, readable, and yours to inspect and change.
Plan design
Tiers, splits, overrides, spiffs, and clawbacks structured so the reps and dealers being paid will actually accept the rules, not just comply with them.
Automated payouts
The plan runs off the attributed sales and pays without a monthly spreadsheet marathon, and plan changes take effect without a rebuild.
No double-pays
Each pay period locks once it runs, and every payout reconciles against what was actually disbursed before money goes out, so the same deal never pays twice.
Managed close
We run the monthly close, the reconciliation, the disputes, and the payouts, with a money trail behind every payment, or hand it over documented and clean.
The engine underneath
The credit and commission engine is Siren
Recording who earned each sale and paying them on it is exactly what our engine does, and it’s our own product, Siren: built into the stack you already run, operated by us, and yours to keep, never a black box you can’t exit. We deliver the service; Siren answers the product questions.
Questions
Common questions
What happens when a web order and a rep both claim the same deal?
It’s settled by a rule, not a meeting. Say a $40k order comes through the website, but a rep introduced that account weeks earlier through their tracked link. A rule you set, for example the introducer within a 90-day window holds origination credit and the closing surface holds the rest, splits it the moment the order lands, records the split on the order, and shows each person their share. The rule is applied the same way every time, so there’s nothing left to argue at month-end.
How does a partner who introduced a deal actually get paid, not just credited?
The same rule-based way, carried through to the money. A partner refers an account through their tracked link, and the deal closes eleven weeks later as what looks like a direct order. Because the introducer holds origination credit inside the window you set, the system reassigns that order to the partner, calculates their commission from the rule, and records the payout against the order with a money trail the partner can see. Credit and payment are the same event, automatic and auditable.
Can reps earn on direct online orders?
Yes. That’s often the whole reason to do this: credit the field for the direct sales they influence, so the storefront stops feeling like a threat. See channel conflict.
What if our plan is unusual?
Unusual is normal in B2B and channel sales: splits, overrides, dealer credit, house accounts. The engine is built for exactly that complexity.
Is this an analytics tool?
No. Analytics tells you what happened in aggregate. This is operational credit: a record of who earned each individual sale, accurate enough to pay commission on. It does not replace your GA4; it carries the source you already capture through to the closed dollar, and pays on it.
Can you run the monthly close for us, not just build it?
Yes, that’s the managed plan. We operate the close, the reconciliation, the disputes, and the payouts so commissions stop landing on your desk, and the same deal never pays twice. Or we hand it over clean and you run it. Either way, you own it.
Do I own the model and the data, or is it locked in your platform?
You own them. The credit rules and the event data are yours, documented and exportable, and the model sits on top of the CRM, store, and ERP you already run rather than replacing them. We operate it for you, or hand it over fully documented; either way you’re never locked in.
Start here
Stop running credit and comp on a spreadsheet.
A free working session maps how you credit and pay today, and what it would take to automate it on the engine.