For manufacturers
Sell direct online, and bring the field with you.
Selling direct online doesn’t have to cut out the field that built your business. We build the storefront, wire it to your ERP and CRM, and credit your reps for the orders they influence, so growing online grows their book too.
The argument
Your storefront should make the field stronger, not redundant.
Manufacturers come to a direct-to-customer storefront late, and for good reason: the field salesforce is the business, and a website that books their customers’ orders under “web” is a threat. So the storefront either never launches, or it launches and the reps quietly work around it.
The problem isn’t the store. It’s that the store can’t see the rep. When an order can’t record who created the relationship, the rep loses the credit and the commission, and the trust goes with it.
Build the store so it credits the field, and direct sales and rep sales grow together, not apart.
The choice
A storefront the field works around, or one it works with?
A bolt-on storefront
A store the field works around
- Online orders booked under “web,” reps cut out
- Protected territories the website ignores
- Reps steering customers off the channel to keep credit
- A storefront the field quietly avoids
A Novatorius build
One channel that pays everyone
- Every order records who created and closed it
- Reps credited for the online sales they influence
- One commission model the field actually trusts
- Direct and rep revenue growing together
What we build
What we build for manufacturers
B2B storefront
Customer-specific pricing, dealer ordering, and quote flows on WooCommerce, Shopify, BigCommerce, or custom.
ERP & CRM integration
Your pricing, inventory, and customers flowing between the store, the ERP, and the CRM.
Replatform without the cliff
Move off a legacy store with rankings and data preserved, in fixed-scope migration sprints.
Rep attribution
Every selling surface credited by explicit rules you set (protected territories, account ownership, time windows) that each rep can open and see, so credit is never a black box and the field earns on direct orders too.
Commission automation
The comp model, with splits, overrides, and house accounts, automated on the engine (Siren).
One source of truth
Store, ERP, and CRM reconciled so marketing, sales, and finance read the same number.
Questions
Common questions
Won’t a direct store cannibalize our reps?
Only if it can’t credit them. Built right, the store earns the reps commission on the online orders they influence, so it grows their book instead of shrinking it. That’s the entire point of how we build for manufacturers.
Can you integrate with our ERP?
Yes, NetSuite and most major ERPs. Customer-specific pricing and inventory flow into the storefront so dealers see their price and the books always match.
We already have a store. Can you fix it?
Usually, yes, starting with an audit to find where credit and data fall out of sync. Sometimes the right move is a replatform with your rankings preserved; we’ll tell you honestly.
A customer my rep has owned for years buys online at 2am. Who gets the credit?
You set the rule, not us. Say an order from an account inside a rep’s protected territory credits that rep: the system applies that rule the moment the order lands, and the rep can open the order and see exactly why it credited to them: the order, the rule that fired, and the commission line. The rules you encode are your real ones (territories, account ownership, time windows, splits, overrides, house accounts), so “influence” is never our guess. It’s your policy, visible to the rep, and the month-end argument is over before it starts.
Are we locked into you or your software?
No. The storefront and integrations are a native build that’s yours, documented and exportable, and while the commission engine runs on Siren, the comp model and your data belong to you and come with you. You could bring it in-house or move to another firm anytime. You’re hiring an accountable firm you can fire, not buying a platform you’re trapped in.
Start here
See how to grow direct sales without losing the field.
A working session maps every selling surface and shows where the credit gets lost between your store and your reps, free and with no obligation.