Field notes
What we’ve learned building accountable sales systems.
Practical notes on attribution, channel conflict, migrations, and the systems work behind real e-commerce, the thinking we bring to every build.
Coming soon
The first field notes are on the way
We’re writing up the playbooks behind the work. Here’s what’s in the queue, book a working session to talk through any of it now.
Attribution
Why “who gets the credit” is a measurement problem, not a politics one
In the queue Migrations
The redirect map that keeps replatforming from tanking your rankings
In the queue Integrations
When to build the custom connector instead of buying one
In the queue CRO
Optimizing against attributed revenue, not vanity metrics
In the queueDon’t wait for the post
Want to talk it through now?
A free working session is the fastest way to apply this thinking to your store, a map of where the credit for a sale goes missing across how you sell.