Shopify conversion rate optimization
Conversion gains your Shopify theme can actually ship.
We know where Shopify and Shopify Plus stores lose the sale, theme speed, PDP, cart, and checkout extensibility, and we’re the team that builds the fix, not just the slide that recommends it.
Where Shopify stores lose the sale
The high-leverage fixes on Shopify
Theme performance
Speed is conversion. We cut the app bloat and Liquid weight that slow Shopify themes down.
PDP & cart
The product and cart experience where most Shopify intent is won or lost.
Checkout extensibility
Shopify Plus checkout tuned with extensions, not hacks, for fewer abandons.
B2B & wholesale flows
Conversion paths built for Shopify B2B buyers, not retrofitted DTC ones.
Conversion research
Session and funnel analysis to find where Shopify shoppers actually drop.
Attribution-aware
Wins measured against attributed revenue across every motion you sell through, DTC checkout, B2B, and reps or dealers, not last-click on the storefront. The numbers land in your own analytics and CRM as the system of record, portable and never locked to our engine.
How it runs
Research, test, and ship on your store
- 1
Audit the store
Find where theme, PDP, cart, and checkout lose the sale, each one sized in dollars so you get a forwardable number, prioritized by revenue.
- 2
Test the fixes
Run experiments where you have the traffic; rebuild to best practice where you don’t.
- 3
Ship into Shopify
The winning changes built into your theme or checkout, by the team that builds stores.
Questions
Common questions
Do you work on Shopify and Shopify Plus?
Both. Checkout extensibility and script-level changes need Plus; most theme, PDP, and cart work happens on either. We’ll tell you what your plan supports.
Will more apps fix our conversion?
Usually the opposite, apps are often why a Shopify store is slow. We tend to remove weight, not add it, and build the change into the theme instead.
Can you also build the store?
Yes, but we don’t push a rebuild you don’t need. Most CRO work ships as changes into your existing theme and checkout, the advantage of using us is that the winning test actually gets built, because we’re also your Shopify build team, instead of handed back as a slide. If a deeper rebuild would genuinely pay off, we’ll show you the math first. See our Shopify development page.
Start here
See where your Shopify store loses the sale.
A working session maps where the sale slips away and what to fix first, free and with no obligation.