B2B e-commerce agency
B2B commerce built for how businesses actually buy.
Net terms, contract pricing, approval flows, reorders, PunchOut and EDI: B2B buying is nothing like retail. We build the storefront that handles it, wired to the systems that price and fulfill it.
- Pricing source
- ERP
- Reorder
- self-serve
- PunchOut / EDI
- built in
- Every order
- attributed
The hard part of B2B commerce isn’t the cart. It’s the pricing, the integration, and crediting the right person for the sale.
Why retail platforms fall short
B2B isn’t retail with a bigger cart.
A retail store, stretched
Consumer commerce in a B2B costume
- One price for everyone, with no contract or customer pricing
- No net terms, POs, or approval workflows
- Reorders that mean re-shopping the whole catalog
- No PunchOut or EDI for the customers who require it
A Novatorius B2B build
Commerce built for businesses
- Every customer sees their negotiated price, straight from the ERP
- Buyers check out the way they actually buy: terms, POs, approvals
- Reorders in one click, no re-shopping the catalog
- PunchOut and EDI when a buyer’s procurement system demands it
What we build
The capabilities B2B commerce actually needs
ERP-driven pricing
Customer groups, price lists, contract pricing, and volume breaks pulled live from the ERP.
Wholesale & dealer ordering
Account hierarchies, net terms, POs, and approval workflows built for real procurement.
PunchOut & EDI
cXML and OCI PunchOut catalogs and EDI (850, 810, 856) wired to your ERP, connected to your customers’ procurement systems where required.
Self-serve reordering
Order history, fast reorder, and account management that frees your inside-sales team.
ERP & CRM integration
The store wired to the systems that price, fulfill, and report, with a defined system of record per field and a rule-based owner for each record, reconciled rather than copied so the systems agree instead of drifting.
Credit built in
Marketing, rep, partner, and portal sales resolved to one rule-based owner per deal, even a partner-sourced order that would otherwise log as direct, then paid on it.
Learn more →On platforms
We pick the platform to fit the catalog
There’s no single “best” B2B platform. There’s the right one for your catalog, your pricing complexity, and your team. We build B2B on WooCommerce, Shopify and Shopify B2B, BigCommerce, Adobe Commerce, and custom, and we’ll tell you honestly which fits.
PunchOut, EDI, and dealer portals are capabilities we build into the right platform, not reasons to buy a separate product.
Questions
Common questions
Which platform is best for B2B?
It depends on your catalog and pricing complexity. WooCommerce, Shopify B2B, and BigCommerce cover most needs; Adobe Commerce or custom suit the most complex catalogs. We pick to fit you, not to push one platform.
Do you support PunchOut and EDI?
Yes, where your buyers require them. We build PunchOut catalogs and EDI connections into the storefront and integrate them with your ERP as capabilities, not separate products.
Can the store credit our reps and partners for online orders?
Yes, that’s central to how we build. Marketing, rep, partner, and portal sales resolve to one rule-based owner per deal, so reps earn on the online sales they influence and a partner-sourced order doesn’t silently log as direct. See channel conflict and managed attribution.
We already have a B2B store, can you fix it without a full replatform?
Often, yes. If your platform is sound, we fix the pricing, integration, and attribution on top of what you already run, with no rip-and-replace. We only recommend replatforming when the platform itself is the limit, and then it’s a fixed-scope migration with rankings and data preserved. See migrations.
Start here
See what a B2B build that handles your reality takes.
A working session maps your pricing, your systems, and the gaps, free and with no obligation.