Test - Novatorius

When someone expresses interest in your business (like downloading a resource or signing up for your list), what happens?(Required)

They enter a structured nurture sequence with clear conversion goals

They receive a few automated emails over the next week

They get the resource, but follow-up is manual/inconsistent

What’s your process for re-engaging inactive customers or subscribers?(Required)

I don’t have one / I occasionally send a mass email

I periodically run re-engagement campaigns

I have automated triggers that identify and re-engage inactive people

What happens to leads who don’t buy right away?(Required)

Nothing systematic / they stay on my general email list

They receive follow-up emails for a few weeks

They enter a long-term nurture sequence with multiple conversion opportunities

How do you maintain relationships with past customers?(Required)

I have automated sequences based on their purchase history and behavior

I reach out when I remember / have a new offer

I send regular newsletters/updates to everyone

When you make a sale, what happens next?(Required)

Customer enters a structured onboarding sequence with clear next steps

Customer gets automated order confirmation and basic onboarding

I manually fulfill the order and maybe send a thank you

How do you measure the effectiveness of your marketing?(Required)

I track basic metrics like email opens and website traffic

I have clear KPIs and conversion metrics I monitor regularly

I mostly go by feel / watch my bank account

What percentage of your new customers buy again within 90 days?(Required)

About 10-25%

I don’t track this / Very few

Over 25%

How predictable is your monthly revenue?(Required)

Somewhat predictable – I can estimate within 50%

Very unpredictable – it varies widely month to month

Highly predictable – I can forecast within 20%

How do you optimize your sales process?(Required)

I occasionally review and make improvements

I regularly test different approaches and use data to improve

I haven’t really optimized it / make changes when problems arise

How much of your revenue comes from automated marketing sequences vs. manual outreach?(Required)

25-50% comes from automated sequences

Over 50% comes from automated sequences

Most/all revenue requires manual effort

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