---
title: "Solutions: the ways your website can sell"
description: "Selling online is more than a store. We build whichever shape fits how you sell, a storefront, a quote builder, a way to route buyers to your dealers, or lead capture that reaches the right person, then help you convert more of it."
url: "https://www.novatori.us/solutions/"
source: "Markdown twin of https://www.novatori.us/solutions/ — generated for AI agents."
---
Solutions

# Your website should be doing the *selling*.

For most businesses that starts with a real online store. For others it is a quote builder for products too complex to put a price on, a way to send buyers to the right dealer, or simply catching the leads already coming in. We build whichever one fits how you sell, get it working, and help you turn more visitors into customers.

[Talk through your situation](https://www.novatori.us/contact) [See the ways to sell](#shapes)

Ways to sell online

- A real online store
- A quote builder for complex products
- A storefront that routes buyers to your dealers
- Lead capture that reaches the right person

Not sure which one you need? That is what the first conversation is for.

The step most advice skips

## Before you can measure anything, you have to be selling.

A lot of advice jumps straight to analytics, ad spend, and attribution. All of it assumes the website is already turning visitors into customers. Plenty of the businesses we talk to are not there yet. They have never set up to sell online, or the setup they have does not match how they really sell.

So we start there. We get the right kind of online conversion working first, the store or the quote tool or the dealer handoff that fits your business. Then the measuring and the rewarding have something real to measure and reward.

The shapes it takes

## Selling online looks different for every business

Sometimes it is a store. Sometimes it is a quote, a dealer handoff, or a form that finally reaches the right person. Here is what we build, and who we have built it for.

[Sell direct

### Sell your products online

A real storefront built to sell and easy to run. MBS sells custom-branded products across five WooCommerce stores we took over, sped up, and now keep running.

 Learn more →](https://www.novatori.us/solutions/sell-online)[Quote, not cart

### Quote products too complex for a cart

When pricing has too many variables for a fixed price, we turn the site into a quote builder. Southeastern Laundry’s buyers configure commercial equipment and the sales team gets a structured quote.

 Learn more →](https://www.novatori.us/solutions/quote-complex-products)[Sell through dealers

### Send buyers to the right dealer

Manufacturers who sell through distributors still need the website to find buyers and route them. Solmetex runs a multi-brand storefront wired to its CRM and ERP, so every order reaches the right system.

 Learn more →](https://www.novatori.us/solutions/sell-through-dealers)[Capture leads

### Catch the leads you already get

When the sale closes off the site, the website’s job is to catch interest and get it to the right person fast, with a record that proves it, instead of leaving it in a shared inbox.

 Learn more →](https://www.novatori.us/solutions/capture-leads)[Convert more

### Convert more of the traffic you have

Already selling online? We find where buyers drop off and fix it, so the visitors you are already paying for turn into more orders.

 Learn more →](https://www.novatori.us/solutions/convert-more)[Take it over

### Fix a store that underperforms

Inherited a site nobody can safely touch? We take over the code, make it faster and cheaper to run, and keep it going. MBS went from about $2,900 a month in hosting to about $80.

 Learn more →](https://www.novatori.us/solutions/fix-a-store)

And once it is selling

## Selling first, then knowing what works

Attribution and incentives matter, and we build them. They just come after you have something that sells, not before.

1. 1 ### Get it selling Stand up the kind of online conversion that fits how you actually sell, whether that is a store, a quote tool, a dealer handoff, or lead capture.
2. 2 ### Convert more of it Find where buyers hesitate or drop off and fix it, so more of the traffic you already have turns into orders and qualified leads.
3. 3 ### Know what worked, and reward it Once sales are flowing, see which channels and people earned them and pay for what worked. This is where attribution and incentives come in, on top of a system that is already selling.

Businesses selling online on systems we built

MBSSolmetexSoutheastern LaundrySTORSquare

Start here

## Not sure how your business should be selling online?

Tell us how you sell today and where it breaks down. We will tell you which kind of online conversion fits, what it would take, and where to start. No obligation.

[Talk through your situation](https://www.novatori.us/contact) [See our work](https://www.novatori.us/work)