# Novatorius > One firm that builds, integrates, and runs e-commerce and the systems behind it — storefronts, CRM/ERP integration, quote tooling, and migrations — for manufacturers and distributors. Most engagements start with the store and the systems behind it; Siren, our own engine, is the layer clients grow into for commission and channel credit. Novatorius is a sales-systems implementation firm. We build storefronts (WooCommerce/WordPress, Shopify, BigCommerce, Adobe Commerce), take over inherited "black-box" stores nobody can see into, wire them to CRM and ERP so orders flow and the numbers reconcile, build quote tools/CPQ when a product is too configurable for a fixed-price cart, and migrate platforms without losing rankings or data. Then we keep it all running. One firm is accountable for whether the store actually works, instead of a web shop and an integrator blaming each other. Most work begins with a free working session: a conversation that traces how a sale moves through the stack, where credit and data fall out of sync, and what to fix first — ending in a documented plan before anyone commits to a build. ## Start here - [Home](https://www.novatori.us/): what we build, fix, and run, and who it is for. - [Conversion Audit](https://www.novatori.us/audit): the free working session that traces how a sale moves through your stack and ends in a documented plan. - [Solutions](https://www.novatori.us/solutions): the problems we solve, organized by what you are trying to do. - [Our work](https://www.novatori.us/work): real client outcomes (e.g. a five-store stack moved from ~$2,900/mo hosting to ~$80/mo; Solmetex wired to Microsoft Dynamics 365). ## Services (what we build and run) - [E-commerce builds & replatforms](https://www.novatori.us/ecommerce): B2B storefronts built by developers and wired to the back office. - [Store takeover & operations](https://www.novatori.us/ecommerce/operations): adopt an inherited site, make it fast, cut the hosting bill, and run it. - [CRM & ERP integration](https://www.novatori.us/integrations): get the store, customer data, CRM, and ERP talking so orders flow and the books reconcile. - [Quote tools & CPQ](https://www.novatori.us/quote-tools): price configurable products and feed the CRM when a fixed-price cart cannot. - [Migrations (rankings kept)](https://www.novatori.us/migrations): change platforms without the traffic cliff; SEO and data preserved. - [Conversion rate optimization](https://www.novatori.us/cro): lift conversion on the store you already run. - [B2B e-commerce](https://www.novatori.us/b2b-ecommerce): catalogs, accounts, and pricing built for how distributors actually sell. - [Channel conflict](https://www.novatori.us/channel-conflict): sell direct online without cutting out the dealers who own the customer. - [Sales systems: commission & credit](https://www.novatori.us/sales-systems): credit and pay every rep, dealer, and partner correctly. - [Care plans](https://www.novatori.us/care-plans): ongoing run, monitoring, and maintenance on infrastructure the client owns. ## Who it is for - [Manufacturers](https://www.novatori.us/lp/manufacturers): direct-to-buyer storefronts that respect the channel. - [Equipment dealers](https://www.novatori.us/lp/equipment-dealers): configurable equipment, quotes, and rentals. - [Inherited / black-box e-commerce](https://www.novatori.us/lp/inherited-ecommerce): a store a previous developer left behind. - [Agencies (white-label implementation)](https://www.novatori.us/agencies): the build-and-integrate team behind your agency. - [Industries](https://www.novatori.us/industries): how this maps to specific verticals. ## The engine - [Siren](https://www.novatori.us/siren): our own commission/credit engine, built into the stack we run — how a direct online sale can still credit the dealer who owns that customer when no off-the-shelf stack can. Data stays exportable; clients are never locked in. ## Company - [About](https://www.novatori.us/about): who we are and why one firm. - [Contact](https://www.novatori.us/contact): start a conversation. - [Field notes](https://www.novatori.us/field-notes): what we have learned shipping this work. - [Resources](https://www.novatori.us/resources): guides and references. - [Glossary](https://www.novatori.us/glossary): plain-language definitions of the e-commerce and sales-systems terms we use. ## Migrations (preserve rankings + data) - [BigCommerce to Shopify](https://www.novatori.us/migrations/bigcommerce-to-shopify): A fixed-scope BigCommerce to Shopify migration that preserves rankings, order history, and your integrations, handled as one system, with a written SEO-preservation commitment. - [Magento to BigCommerce](https://www.novatori.us/migrations/magento-to-bigcommerce): Move off Magento to BigCommerce without losing rankings or data, a fixed-scope sprint that rebuilds integrations and preserves your SEO, with a written commitment. - [Magento to Shopify](https://www.novatori.us/migrations/magento-to-shopify): A fixed-scope Magento to Shopify migration that preserves your rankings, order history, and the integrations behind your store, done by a firm, not a $59 connector. - [Shopify to WooCommerce](https://www.novatori.us/migrations/shopify-to-woocommerce): Move from Shopify to WooCommerce for full control and no transaction fees, without losing rankings, order history, or your integrations. SEO preserved by written commitment. - [WooCommerce to BigCommerce](https://www.novatori.us/migrations/woocommerce-to-bigcommerce): Move from WooCommerce to BigCommerce to escape plugin maintenance, without losing rankings, order history, or integrations. Fixed scope, SEO preserved. - [WooCommerce to Shopify](https://www.novatori.us/migrations/woocommerce-to-shopify): Move from WooCommerce to Shopify without losing rankings or order history, a fixed-scope sprint that rebuilds your integrations, not just copies a database. ## Agent surfaces - [Sitemap](https://www.novatori.us/sitemap-index.xml): every page, machine-readable. - [robots.txt](https://www.novatori.us/robots.txt): crawler and AI-bot policy + content signals. - [API catalog](https://www.novatori.us/.well-known/api-catalog): links to our machine-readable surfaces. - [Migrations catalog (JSON)](https://www.novatori.us/migrations/index.json): structured data for every migration pair. - [Webinars catalog (JSON)](https://www.novatori.us/webinars/index.json): structured data for every webinar (dates, status, registration).