---
title: "B2B e-commerce for distributors"
description: "Put your whole catalog online without breaking the systems that price it. We build distributors a B2B storefront wired to the ERP, with one source of truth marketing, sales, and finance can all trust."
url: "https://www.novatori.us/industries/distributors/"
source: "Markdown twin of https://www.novatori.us/industries/distributors/ — generated for AI agents."
---
For distributors

# Your whole catalog online, without breaking *what prices it*.

Distributors run on customer-specific pricing, deep catalogs, and razor margins. We build the B2B storefront that pulls all of it from your ERP, so the price a customer sees always matches the books.

[Book a working session](https://www.novatori.us/audit) [See our work](https://www.novatori.us/work)

B2B commerceERP-driven pricingDeep catalogsSelf-serve reorderingReporting & dashboards

The argument

## The catalog is the easy part. The pricing is where it breaks.

A distributor’s storefront lives or dies on pricing. Customer-specific price lists, contract pricing, volume breaks, and terms all live in the ERP, and the moment the website keeps its own copy, the two drift and somebody quotes the wrong number.

Add the reporting problem: marketing, sales, and finance each pull from a different system, so nobody trusts the revenue number and every decision starts with an argument about whose figure is right.

Drive the store from the ERP and reconcile the whole stack, and the catalog scales without the pricing, or the reporting, falling apart.

The choice

## Three systems disagreeing, or one chart?

The usual distributor stack

### Everyone with their own number

- Website catalog and ERP pricing that drift apart
- Reps quoting from a spreadsheet, not the system
- Reorders taken by phone and email, manually keyed
- Marketing, sales, and finance reporting different revenue

A Novatorius build

### One source of truth

- Pricing and inventory driven live from the ERP
- Customers see their contract price, every time
- Self-serve reordering that frees the sales team
- One reporting layer everyone reads from

VS

What we build

## What we build for distributors

### ERP-driven storefront

Customer pricing, terms, and inventory pulled live from the ERP, with no second copy to drift.

### Self-serve B2B portal

Reordering, order history, and account management that frees inside sales from data entry.

### Integration & data sync

The monitored connections between store, ERP, and fulfillment that keep everything reconciled.

### Replatform with SEO kept

Move off a legacy platform with rankings, catalog, and dealer accounts carried across intact.

### Reporting & dashboards

One reconciled reporting layer so the number on the site matches the number in the books.

### Lead routing

New-account inquiries routed to the right rep automatically, none lost in a shared inbox.

Proof

## We’ve built this before

[Southeastern Laundry · Commercial laundry equipment

### We turned a shopping cart into a quote builder for complex equipment

Southeastern Laundry has sold commercial laundry equipment since 1976. Their machines are configurable, high-value, and impossible to put behind a fixed-price checkout. We rebuilt their site and turned WooCommerce into a self-serve quote tool, so prospects assemble the equipment they need and the sales team gets a structured quote instead of an inbox full of one-off emails.

 Read the case study →](https://www.novatori.us/work/southeastern-laundry)

Questions

## Common questions

Can the store pull pricing from our ERP?

Yes, that’s the core of how we build for distributors. Customer-specific and contract pricing flow live from the ERP so the price a customer sees always matches the books, with no second copy to drift.

 Our catalog is huge and complex. Can you handle it?

Yes. Deep category trees, configurable products, and large SKU counts are exactly what we structure for. We pick the platform, whether WooCommerce, BigCommerce, Adobe Commerce, or custom, to fit the catalog.

 Why don’t our current systems’ numbers match?

Because they were never reconciled. Fixing the storefront means fixing the data plumbing underneath it, which is why reporting and integration are part of the build, not an afterthought.

 Are we locked into you or your platform?

No. The storefront, the ERP integrations, and the reporting layer are a native build that’s yours, documented and exportable, and your data stays your data. You could bring it in-house or move to another firm anytime. You’re hiring an accountable firm you can fire, not buying a platform you’re trapped in.

Start here

## Scale the catalog without breaking the pricing.

A working session maps where your store, ERP, and reporting diverge, and what it takes to make them one, free and with no obligation.

[Book a working session](https://www.novatori.us/audit) [See how we wire integrations](https://www.novatori.us/integrations)