--- title: "B2B commerce and sales systems for manufacturers and distributors" description: "Novatorius builds and runs the systems that turn your website into how you actually sell: storefronts, quote tools, and the integrations that keep your store and CRM talking. And we own the engine that credits every channel right, so a direct sale never cuts out the dealer." url: "https://www.novatori.us/" source: "Markdown twin of https://www.novatori.us/ — generated for AI agents." --- Sales-systems implementation firm # We build the systems that turn your website into how you *actually sell*. Your storefront, your quote tooling, and the integrations that keep your store and CRM talking, built and run by one firm. And when you’re ready, we own the engine most firms can’t, so when a web order, a rep, a dealer, and a partner could all claim the same sale, the credit goes to whoever earned it and everyone gets paid right. [Book a working session](https://www.novatori.us/audit) [See our work](https://www.novatori.us/work) The working session In one working session, you’ll know: - Whether your site is built to sell the way you actually sell, or just to look good - Where you’re losing orders, quotes, and leads you should be winning - Which fixes move the most revenue, and what they’re worth - Where credit goes missing once the sale happens Free, no obligation. Paid work, if any, is scoped afterward at a fixed price. Manufacturers and distributors who run their sales on systems we built SolmetexSTORSquareMBSSoutheastern Laundry The problem ## Your website was never built to sell *the way you actually sell.* This is not a people problem. Your site, your CRM, and your sales team were never built as one system, so complex products can’t be quoted online, buyers can’t self-serve, and the credit for a sale gets lost in the seams. A storefront bolted to disconnected tools ### The way it works now - Complex, configurable products can’t be bought or quoted online, so quoting runs on phone and email - Buyers who’d happily self-serve get stuck and call instead, or leave - Your website and your reps chase the same customer, and both claim the win - A direct order looks like it cut out the dealer, and the relationship takes the hit - Commissions live in a spreadsheet nobody fully trusts One system, built to sell ### The way it should work - Complex products sell or quote themselves online, structured and ready for your team - Buyers self-serve the easy orders, so your reps spend time where it counts - Every sale credits the right person the moment it happens - A direct order can still pay the dealer who would have been cut out - You can see where every order came from and who earned it VS Built for how you actually sell ## Sell more online without breaking the channel that built you The fastest way to grow is to let the website carry more of the selling. The risk is your reps and dealers feeling cut out. We build the system that does both. You added a direct channel ### Grow direct sales without turning your reps against you. We build the store, wire it into your ERP and CRM, and credit the rep on a direct order when they earned it, so the channel grows instead of fracturing. [For manufacturers](https://www.novatori.us/industries/manufacturers) - A B2B storefront wired to your ERP and CRM - Reps credited for the online orders they influence - One commission model the field actually trusts You moved orders to self-serve ### Put your catalog online without making dealers feel cut out. Give customers a portal to order themselves while protecting the dealer relationships that built the business, with ERP-driven pricing that never drifts from the books. [For distributors](https://www.novatori.us/industries/distributors) - ERP-driven pricing and self-serve reordering - Dealer relationships protected, not cannibalized - One source of truth across web and sales What we build ## What we build and run Storefronts, quote tooling, and the integrations that keep them talking to your CRM and ERP, built and run by one firm. And the engine to credit and pay your whole channel when you’re ready. [E-commerce ### Store builds & replatforms B2B storefronts on WooCommerce, Shopify, BigCommerce, Adobe Commerce, or custom, built by developers and wired to your back office. Learn more →](https://www.novatori.us/ecommerce)[Sales systems ### Commission & credit system The engine most firms can’t build: credit every web order, rep, dealer, and partner correctly, and pay each by a rule they can audit. Built on Siren, yours to keep. Learn more →](https://www.novatori.us/sales-systems)[Quote tooling ### Quote tools & CPQ Turn complex, configurable products into self-serve quotes that feed your CRM, instead of quoting by phone and email. Learn more →](https://www.novatori.us/quote-tools)[Integration ### CRM & ERP integration Get your store, your customer data, and your CRM and ERP talking so orders flow and the numbers tie out. The part most agencies avoid. Learn more →](https://www.novatori.us/integrations)[Takeover ### Takeover & optimization Inherited a slow, costly, black-box site? We take it over, make it fast, cut the hosting bill, and keep it running. Learn more →](https://www.novatori.us/ecommerce/operations)[Migrations ### Replatform, rankings kept Move platforms without the traffic cliff. SEO and data preserved. Learn more →](https://www.novatori.us/migrations) When you’re ready to reward the channel ## The credit-and-commission engine isn’t an add-on. It’s built in. Once your site is selling, the next question is who earned each sale. You’re hiring a firm, not licensing software. We build and run the system, and the engine that tracks who earned each sale and pays it out (Siren) deploys as part of the build. It is how we can credit a dealer on a direct sale when no off-the-shelf stack can. The system is documented and exportable, your data stays yours, and you are never locked in. [See the engine →](https://www.novatori.us/siren) Proof ## What changes when it’s one accountable system > “They took the initiative to learn our systems, which was not a simple task. Getting our store and our CRM talking to each other so the data flows the way it should is the kind of thing that’s easy to underestimate until it’s done right. If you run a real business behind your website, I’d recommend them without hesitation.” T Tracey Kirkman Marketing Director, Solmetex > “One of the custom plugins they built has been a game changer. It streamlined our internal operations, improved our sales tracking and reporting, and even helped us book more portable storage rentals.” C Courtney Thomsen Marketing & Operations, STORSquare Start here ## The build is the fix. The working session is the low-risk way in. In a working session, a senior engineer talks through where your site is leaving revenue on the table, from what it can’t sell to where credit goes missing, and what the build should fix first. No open-ended project, no obligation. [Book a working session](https://www.novatori.us/audit) [Talk to us first](https://www.novatori.us/contact) Free, and paid work, if any, is scoped afterward at a fixed price.