---
title: "Channel Conflict Audit"
description: "A fixed-scope audit of how credit moves across your selling surfaces, web, phone, rep, dealer, and where channel conflict is costing you trust and revenue."
url: "https://www.novatori.us/audits/channel-conflict-audit/"
source: "Markdown twin of https://www.novatori.us/audits/channel-conflict-audit/ — generated for AI agents."
---
Audit · rung 2

# Map exactly where the *credit* gets lost between channels.

When the website and the reps sell the same customer, someone loses the credit. This audit traces every selling surface, shows where attribution breaks, and maps what it takes to design the conflict out.

Fixed-scope audit

### Channel Conflict Audit

- A map of every selling surface and how credit flows today
- The attribution gaps that fuel the conflict, quantified
- A model for crediting each surface correctly
- A recorded walkthrough for your sales leadership

The fee credits in full toward the work that follows.

[Scope this audit](https://www.novatori.us/contact) [Book the Conversion Audit](https://www.novatori.us/audit)

What it finds

## What this audit surfaces

### Every selling surface, web, phone, rep, dealer, partner

### Where orders book under the wrong actor

### How much rep-influenced revenue is going uncredited

### Where the commission model breaks trust with the field

Who it's for

## Manufacturers and distributors whose direct store competes with their own field.

Every audit is fixed-scope and credits its fee toward [a build sprint](https://www.novatori.us/sprints), so you never pay twice to act on what you learn.

Credits toward your build

The fee applies in full to the engagement.

Sample report up front

See exactly what you’ll get before you buy.

Fixed price, no surprises

Scoped and priced before we start.

Questions

## Common questions

Is this just for manufacturers?

Mostly manufacturers and distributors, any business where a direct channel and a human salesforce sell the same customers. If that’s you, this audit pays for itself in restored trust.

 What do we do with the findings?

You get a model for crediting each channel correctly. From there we can build it, attribution and commissions automated, or you can take the map and run.

 Do I own what the audit produces, or is it locked to your tools?

You own it. The map and the model are yours to keep and act on however you want, hand them to your own data team or your existing CRM, have another firm build it, or have us do it. The audit’s job is to tell you the truth about your stack, not to presume our engine; if Siren turns out to be the right tool we’ll show you why, but nothing in the deliverable is locked to it.

 Who actually does this, and will I get handed to a junior?

One accountable lead owns your engagement from this audit through whatever follows, the same person who scopes it sees it through, not a rotating bench of account managers. When you reach out to scope the audit, you’re talking to the people who’d actually own the work.

Start here

## See where channel conflict is costing you.

Tell us how you sell and we’ll scope the Channel Conflict Audit, or start with the broader Conversion Audit, which is bookable today and sees the whole picture.

[Talk to us](https://www.novatori.us/contact) [See all audits](https://www.novatori.us/audits)